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Dairy Air Ice Cream Co shuttered a year after deciding not to rebrand over public pressure – but the ‘sexy cow’ probably wasn’t the reason for closure
It’s an issue that has vexed small business owners since the beginning of time: how do you make your business stand out among your competitors? The owners of an ice-cream shop in New Jersey thought they came up with a brilliant branding idea. It was something unique, innovative, creative and memorable. Why not create a logo featuring a sexy cow?
Yes, a sexy cow. That’s what Anthony Tortoriello, one of the owners of Dairy Air Ice Cream Co in Montclair, New Jersey, decided to do last year. His shop’s logo is a drawing of a cow that has blond braids, a beret and a fully visible, unmistakably human-looking derriere. OK, here’s a picture of it because I know that’s what you want to see. Offensive? Artistic? I guess it’s up to the individual. Tortoriello and his partner certainly thought it was a good idea.
Continue reading...from US news | The Guardian http://bit.ly/2rQukRT
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