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The $4bn US firm wants European domination - starting with middle-aged men in Lycra
Peloton, the virtual spin class aiming to be the Netflix of fitness, has already saddled up celebrity fans including David Beckham and Hugh Jackman. Now it is spending £50m in the UK as part of a bid to sign up 1 million members in Europe.
The New York-based company has given the exercise bike a high-tech spin, adding a screen on which subscribers can live stream or download classes filmed at the company’s Manhattan studio, while interacting with other Peloton members via social media. Instructors can interact with hundreds of fitness fans riding along at home.
Continue reading...from US news | The Guardian https://ift.tt/2qFNc5Q
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