Woke business: have big brands found a conscience or a just marketing ploy?

Nike’s advertisement featuring Colin Kaepernick drew Donald Trump’s ire – but are they both exploiting a similar technique? What’s more Ame... thumbnail 1 summary

Nike’s advertisement featuring Colin Kaepernick drew Donald Trump’s ire – but are they both exploiting a similar technique?

What’s more American: blue jeans or guns?

It used to be you didn’t have to choose. That was before the announcement last week by Levi Strauss & Co, the 165-year-old denim company, of a partnership with Everytown for Gun Safety and other gun violence prevention groups.

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from US news | The Guardian https://ift.tt/2NOHTho

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