US company is loss-making yet a UK firm that makes profits cannot land a buyer
Maybe IWG, the serviced office company that used to be called Regus, should give its tenants free beer or throw a few cheese-tasting parties. The gimmicky stuff has worked wonders for WeWork. The fashionable US company is supposedly worth $20bn in privately owned form, even though it is loss-making. By contrast, IWG, a quoted UK firm that has been around for 30 years and is substantially larger, makes profits. Yet it cannot land a buyer willing to pay the much smaller sum of £2.8bn-ish.
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